Tuesday, May 21, 2013

Asian Eyes' Korea - Skin Food

Skin Food logo depicts a 
guardian angel that
guard the skin, so to speak.
            Day 7, 23/Nov/2012, 11.00 am: After Ginseng factory visit we moved on to another location for shopping, this time Korean cosmetic and beauty products. One may wonder why is South Korea cosmetic and beauty products so popular? The answer lies in Korean entertainment stars and their wild popularity in Asia led to the coining of the term, Hallyu - ‘Korean Wave,’ a phenomenon that even affected the Korean cosmetic industry. Initially, the Korean cosmetic industry rode the coattails of the Korean Wave by using famous entertainers as their models/ spokespeople, subsequently increasingly product visibility in Asia. However, Korean cosmetics began gaining fans worldwide apart from the Korean Wave, due to products’ high quality and reasonable prices. 
         Korean movies and soap operas marketed globally continue to contribute to the acceptance of Korean cosmetics internationally. The youthful beauty of female superstars has made a strong impact on foreign audiences interested in beauty care. Korean cosmetics have made steady inroads into Japan, China, Southeast Asia, the Middle East, and, even, the United States. At this rate, it’s feasible that Korea could even be at the very top of the international cosmetics industry in the near future. 
         The shop we went to - Face Shop in Myeongdong, offers skin care products, cleansing and massage products and face packs, make-up products, body & hair care products, fragrances, men's cosmetics and baby products and cosmetic accessories. Among the brands that are available there are Skin Food, Carino, Tony Moly, Isa Knox and a scores of Korea brands. Skin Food is a South Korean skincare and cosmetics manufacturer and retailer, headquarter in Seoul. The owner of the company has been involved in the skincare business since 1957. The main concept of the company is to create products with nutritional values of food. The company slogan is "beauty food for the urban sweety".
          While it was a little bit boring for me and the kids, and we just waited outside the shop. Mummy M had a field day ringing up the cash register with purchases of masks, perfume, foundation powder, makeup, cleansing products and skin care products. A subsequent visit to Lotte Young Plaza did not yield much but at Zara, we got couple of items on sale. Here are some pictures I took at Beauty Face shop and the rest:

Location: The Face Shop Myeongdong Branch No. 1 at 54-10, Myeongdong 1-ga, Jung-gu, Seoul, South Korea.  
Tel: +82-2-318-6577 
Website: http://www.thefaceshop.com/ 
"Picture, picture on the wall, who 'not-under-the-knife' is the fairest of them all". Almost all South Korean stars or models had undergone some surgical or makeover at some point of time in their life.
Isa Knox, a Korean home grown brand of cosmetic beauty products.
Mummy M listen intently to the sales promoter selling pitch. Little M and Middle M were also attentive.
Some of the cheaper stuff on sale. These had the most customers buying them.
Kent cautioned on the traffic outside the shop. It was crowded with customers jostling to lay their hands on the products.
Lotte Young Plaza was the first shopping mall in Korea devoted to casual wear for young people. 
Zara, a Spanish clothing and accessories retailer also jostled for Korean won in Korea crowded fashion business scene. 

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